Web Accessibility Policies at Land-Grant Universities.
Full Title
Author(s)
Centering Voices
Year of Publication
Media Type
Media Access
Usefulness to Educators
This is a highly cited paper that offers some historical perspective (2010) and provides an overview of web accessibility issues at universities. It includes illustrative tables.
Premise
Web accessibility policies guide university faculty and staff however the authors find most policies have serious deficiencies and leave institutions open to legal action by students with disabilities. This content analysis identifies common elements and missing elements from policies at land grant universities in the US. Note: the premise doesn’t address students as web content creators and only considers the University’s official website and educator-created web content (e.g. course sites).
Purpose
To examine the extent and effectiveness of Web accessibility policies at land-grant universities in the United States.
Research Methods
- content analysis of the Web accessibility policies of land-grant universities
- 2 trained reviewers followed an emergent coding process as described by Stemler (2001) to independently review and code all transcripts.
- 2 point rating system: 2 = covered in-depth, 1 = covered and 0 = not covered
- Inter-rater reliability for the two independent reviewers was computed using the number of agreements divided by the total number of observations as described by Hartman (2006). (97%)
Conceptual or Theoretical Frameworks
- legal mandates
- organizational policies
- authors are from a school for management and approach this as a management/policy deficiency issue
Reference with Published Abstract (when available)
Points of Connection
“Arguably, Section 508 could be interpreted as applying at the level of individual faculty Web sites that are created and utilized to support classroom instruction. Thus, university faculty could be held responsible for complying with the legal mandates of Web accessibility law for the Web sites they create and maintain for instructional purposes. However, this is potentially problematic as many faculty may not have the Web design skills necessary to build an accessible Web site (Bradbard & Peters, 2010). Research shows that as faculty are placing an increasing amount of course-related material on the Web, they are simultaneously expressing concern about the lack of free time and institutional support necessary to stay abreast of new technology (Lincoln, 2001, Osika et al., 2009, Smart et al., 2003)”
There are now web accessible templates for self-published websites and built-in LMS accessibility features that weren’t available at the time of this publication. However, faculty and students may not have the accessibility literacy skills to know how to use the features to make their site or content accessible. They may not know they need to adjust their workflow. How often / how well are accessibility practices included in educator and student training for their workflow technology?
Data from the U. S. Census Bureau (2005) indicate that approximately 40 million Americans have at least one form of disability. Furthermore, of the total number of disabled Americans, approximately 40% use computers and access the Internet (Wellner, 2000). Although only a portion of disabled people attend postsecondary institutions, disabled students may be more likely to use computers and access the Web, when compared to the larger disabled population….recent estimates (2003–2004) for the size of the population of postsecondary students with disabilities put the total number of undergraduate students at 2,156,000 out of a total population 19,054,000, and the number of graduate students at 189,000 out of a population of 2,156,000 (U.S. Department of Education National Center for Education Statistics, 2008, Table 215). Thus, disabled students represent approximately 11 and 7% of the total undergraduate and graduate student populations, respectively.
This doesn’t say how the population of students with disabilities attending universities was identified. We know there is a significant difference between the % that apply for academic services and the % who self-identify as disabled, for example. Universities tend to count learners by the number who qualify as disabled according to their program guidelines for academic supports. By some reports, number has stayed roughly consistent. Though other reporting now indicates more like 20% of the student body experiences disabilities.
…university Web accessibility policies must be designed appropriately so they actually get utilized by faculty, departments and colleges. This is important as Rowland (2000) states that most of the existing university Web accessibility policies are not effective.
UVic’s accessibility statement for educators to add to syllabi used to say (2020ish) “the university community share the responsibility to promote equality, remove barriers, and create a respectful and inclusive learning environment.” It has since been changed to “The University of Victoria is committed to creating a learning experience that is as accessible as possible. If you are registered with the Centre for Accessible Learning and anticipate or experience any barriers to learning in this course, please feel welcome to discuss your concerns with me. If you are a student with a disability or chronic health condition, you can meet with a CAL advisor to discuss access and accommodations.” Neither required any reference to web accessibility. The new one is seems to limit accessibility to those registered with CAL and sadly steps away from the notion that accessibility is a community responsibility.
…university Web accessibility policies must be designed appropriately so they actually get utilized by faculty, departments and colleges. This is important as Rowland (2000) states that most of the existing university Web accessibility policies are not effective…The lack of training could perpetuate Web design with aesthetics, rather than equal access, as the goal.
Two universities with very good policies are Purdue University and the University of California
Except there’s a difference between good policies and good implementation of a policy – for example University of California is now famous for choosing to remove over twenty thousand free video lectures following a Department of Justice complaint that the videos weren’t fully accessible (Ernst 2017). Instead of captioning them or offering transcripts, U of C removed them entirely. “The tragedy of this incidence is that students with disabilities are both blamed for the removal and among the students most in need of affordable access to content. (Treviranus, Richards and Clark, Inclusively Designed Authoring Tools, 2019).”
If the policy does not explicitly state that pages designed by faculty for instructional purposes must be compliant with the university policy, faculty may assume that they do not have to abide by the university policy.
This assumes faculty have wondered about the policy’s applicability to them and may have consciously decided they are exempt. I suspect most faculty aren’t even aware of the policy’s existence and don’t know enough about web accessibility to think to ask for the institution’s policy on it. I don’t think we have any baseline statistics for: awareness of web/digital accessibility; and awareness of institutional web accessibility policy; before we even get to educator responsibility within the policy. Baseline would be higher in US because of legislation and culture of litigation than in Canada, at present.
Many common flaws inhibit Web site accessibility such as missing text tags for images, uncaptioned audio, undescribed video, and misuse of tables (see Carter and Markel, 2001, McCormick, 2006b, Miller, 2006) that are corrected with a modest amount of training. Universities could easily improve the accessibility of their Web sites if they provided training to address a shortlist of design flaws mentioned …
This is a powerful conclusion / recommendation. These common web accessibility errors are published by various sources. Consider running an analysis of common errors; then doing an analysis of digital accessibility training/interventions for educators at post sec institutions to see how/if the errors are addressed in current practice.
If a university is committed to making all of its Web sites accessible, there needs to be a Web accessibility champion selected from the upper echelon of the university’s management structure.
Accessibility champions aren’t new. This idea has been kicking around for at lease 15 years. This paper points out the need for the institutions to identify the role / person / people responsible for web accessibility policy, training and enforcement in the Executive. It’s an interesting question. Does it fall under Administrative Services? Human Rights Office? Academic Provost? It would depend on if the institution sees digital accessibility as a compliance issue, or as a fundamental literacy skill needed for educators and students to participate in accessible learning communities.
Points of Contention
The paper uses medical model language and perspective of impairment and deficiency for both humans and policy.
The Center for Disease Control (CDC) identifies four types of disabilities (visual, auditory, cognitive, and motor) especially relevant to Web accessibility. Visual disabilities include blindness, color blindness, and low vision (i.e., peripheral constriction or retinal detachment). The latter two make it harder for students to read the information on certain Web sites since dark backgrounds, unusual or small fonts, and unclear images pose problems for people with these two visual disabilities. Students with audio disabilities such as deafness or a hearing impairment are impacted when Web sites use audio files or low quality recordings. Students with cognitive impairments (also called learning disabilities) include autism, ADHD, and dyslexia as exemplars. Those with cognitive impairments can have difficulty reading text or lack the full ability to identify links within a Web site. Motor impairments include people with cerebral palsy, multiple sclerosis, muscular dystrophy, rheumatoid arthritis, carpal tunnel, broken bones, or other conditions that cause tremors or loss of fine muscle control. Students with a motor disability often have difficulty using their hands to navigate Web sites. Disabled students can use a variety of assistive technologies to access the Web, depending on their disability. Representative examples of assistive technologies for each of the four types of disabilities are presented in Table 1.
That said, the table is quite illustrative of the complex needs. If it were drafted from a different perspective I wonder about the transformative potential. Thinking about peoples skills, needs, tasks, situation, etc.
WebAim (2004) identifies five elements that cause policies to be inadequate: no official technical standard; no indications whether compliance is required or suggested; no implementation of timeline or deadline; no system for evaluating or monitoring; and no consequences for failure to comply. Accordingly, WebAim (2004) developed a list of components that should be included in a Web accessibility policy targeted toward Web developers at universities. The list of components is listed in Table 5
These are obviously critical criteria, but they are are of central concern to policy makers, enforcers, developers, procurement officers, etc. We are clearly straying from any educative concerns.
A potential solution may be to provide a Web content management system that enables faculty to develop Web sites (with little or no assistance) conforming to the university’s policy regarding Web site accessibility.
Learning management systems have become more pervasive since publication. Many still pose accessibility challenges for students. One could do an entire study on the accessibility hurdles that extend from inconsistently/minimally-trained use of LMS. Getting everyone on an accessible platform is step one but getting everyone to load accessible content remains a problem. Getting people to use built-in accessibility features is another. And the flexibility that all faculty have to set up their course their own way in an LMS means that students with cognitive disabilities experience serious accessibility issues stemming from inconsistent navigation and information architecture. The solution is only a solution from a “management perspective,” in that the vendour can say their product meets accessibility standards, the universities can say that they have purchased an accessible platform, and that they have made training available to educators. Unfortunately, learners are regularly – read daily – experiencing digital accessibility issues in these accessible platforms.
Findings
- most universities have a Web accessibility policy
- most are adept at covering:
- reasons for the policy
- standards and guidelines
- tips/examples
- more than half had minimal coverage of:
- responsibilities
- validation tools
- contact information for IT support
- more than half failed to cover:
- to whom the policy applies
- definitions
- information on training
- the time frame for implementation
- approval for the accessibility
- enforcement
- violations of the standards.
- See Table 7 for data points, mean, standard deviation, etc.
- median score from content analysis scheme was a 6.5 out of 26 possible points, this supports the author’s conclusion that most policies have serious deficiencies.
- “many schools are likely in violation of the ADA and at risk for a lawsuit from a disabled person unless these policies are strengthened.”
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